Modern Man x Surmesur Event


Anglais seulement: - Humans are a social species by nature, and it is no secret that we fashion folk seek to take advantage of this. If there is one thing the style-savvy crowd adores, it’s revelling in a fabulous night of food, fun and mingling. Walking around Toronto’s Queen Street East area a couple of nights ago, it was hard not to notice the on-stream of good-looking gents exhibiting some serious swagger. From colourful collared shirts to quirky bow-ties, the city’s fashion-conscious were dressed in their Wednesday best, looking forward to attending what promised to be an Instagram-worthy evening at Surmesur hosted by Modern Man.

As the first event in their three-part ‘X’ series, Modern Man pulled out all stops to offer a hip and participatory experience, curated by modern men for modern men. Each guest was made to feel like VIP material, stepping out onto a miniature red carpet upon arrival and posing for photo-ops once inside. By day, Surmesur serves Toronto’s downtown core as the go-to place for custom-made and tasteful menswear. For this classy evening affair, the team transformed the store by dimming the lights and inserting some unforgettable additions: a live DJ’s beats injected the entire space with a fresh rhythm and a well-stocked open bar gave guests the chance to taste some quality liquors (the emphasis being on an ever-chic selection from St. Rémy Martin).

Both giddy with excitement and slightly camera shy during the process, male attendees lined up to indulge in a luxe and complimentary shave at the one-of-a-kind grooming station positioned towards the back of the store; given my lack of facial hair, I was just a tad disappointed to be unable to partake in the pampering! Fortunately, any hard feelings soon slipped away as I was offered an epic variety of savoury hors d’oeuvres, the bite-size latkes and miniature hamburgers being the most mouthwatering and noteworthy!

Visit to learn more about Modern Man’s ‘X’ event series. If you missed Modern Man ‘X’ Surmesur, be sure to mark their next event in your calendar. Modern Man ‘X’ Mankind takes place on June 25, 2014 and is sure to be nothing short of fabulous! See you there!


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