François Thériault co-founded Surmesur along with his brother, Vincent, when their world travels revealed the potential to offer a new way for men to shop. “The moment when I saw thousands of possibilities of fabric and options, I knew something amazing could be created,” he says. Since the brothers had always shared a passion for sports and entrepreneurship, it seemed logical to put their interests and heads together to launch Surmesur in a competitive market where they would have to work hard to thrive. “Sports taught us to always push ourselves to meet our goals, whether it’s for a practice, a game or the playoffs,” says Frank. His role within the company also plays to his interests as he looks after supply chain and logistics, overseeing every step of the client experience from fabric sourcing to order processing to final delivery. For Frank, it’s all part and parcel of building the client relationships and customer satisfaction that are the lifeblood of Surmesur.
A proud Mexican born in Texas, Adrian is the youngest of five siblings. Growing up in a big family in the north of Mexico taught him to love nature, horseback riding and visiting the countryside, though nowadays he considers himself a full-blown city boy.
He has played sports all of his life and got really good at them since he always practiced with his eldest brother. In fact, when he was a senior in high school, his team won a national soccer championship – or rather futbol, as he likes to point out – and he is convinced the story will be made into a movie one day – or perhaps a short film.
A world traveller, Adrian has lived in Chihuahua, Vancouver, Paris, Monterrey, Quebec, Montreal and Ottawa. He dreams of one day visiting the Serengeti. His role at Surmesur allows him to travel to a variety of major cities, where he evaluates market conditions and their potential to welcome new Surmesur stores.
Adrian believes that nothing beats a good taco, with the possible exception of a well-tailored suit.
Chris has worn many hats over the years: touring musician, concrete truck driver, recording studio owner/operator, shipper/receiver, home renovator, Blue Jays beer guy, bartender, runway and print ad model.
So how did he end up working in menswear? You could say it’s in his blood: his maternal ancestry has been traced to 1100 AD in Peebles, England, current warehouse headquarters for Holland & Sherry, and located at the mouth of the river Tweed.
No wonder his idea of a perfect outfit includes a soft tweed or flannel sports coat, which he would likely complement with chinos and a casual shirt.
It could also explain why he considers London to be among the world’s top fashion cities, along with Milan, although he firmly believes that the fashion crown could one day be bestowed upon another city a little closer to home:
“In ten years, maybe Toronto, if we have anything to say about it!”