After recently opening its first two U.S. stores, Surmesur is continuing its expansion closer to home with the inauguration of a second location in the Greater Toronto Area.
Surmesur Mississauga opened its doors this week, at 255 Lakeshore Road East.
“We have been working on adding Mississauga to the Surmesur map for many months,” said co-founder François Thériault. “Like the city itself, our company has been growing steadily. The time was right for those two energies to converge, and we are delighted that it has finally happened.”
By adding a location to complement the existing store at 108 Queen Street E., in the heart of Toronto’s business district, Surmesur is able to offer its innovative shopping experience to a greater number of clients in the GTA, Thériault said.
The company plans to open additional brick-and-mortar stores while at the same time continuing to develop new ways of shopping.
“Our vision is to be the reference in made-to-measure menswear, and we’re moving in that direction by combining traditional tailoring with technological innovation,” said Thériault, adding Surmesur will have more announcements to make in the near future.