Pitti Uomo 2017 - Day 1



Today marked the beginning of Pitti Uomo 92, the summer edition of this bi-yearly event, where the crème de la crème of men's fashion meet on the international stage. Among ambassadors of prestigious brands, stylists, photographers and curious tourists, the Surmesur trio set out to find the best-looking outfits of the day.


The adventure of course began with our Surmesur ambassadors, Peter and Charles. Both were wearing the Quebec brand, which caught the attention of many and kept the photographers busy.Peter, a true reference of style and a Surmesur mentor, is wearing a brown mohair Holland & Sherry suit and a Hampton dress shirt. Notice the flap pocket detail on the chest as well as the neckerchief, made of the same fabric as his shirt.


Charles, a stylist, is wearing a linen suit and a cotton shirt, a smart choice considering the 35 °C heat. He’s also wearing a flowered ascot tie which perfectly fits this year’s Pitti theme, “Bloom.”

Given his long career, Peter seems to know everyone here. He introduces us with enthusiasm to pillars of the industry, many of whom are his lifelong friends.  

Charles also recognizes many friends and industry influencers that he had the chance to meet last year, at his first visit to the Pitti event. Among them is Artur Santos from the Portuguese Dandys, Daniel Horvath and Vinay Anupindi.


After a hot day in the sun, we left the Pitti venue with our hearts full of excitement and joy from our new friendships. And who did we run into on our way out? None other than Gerold Brenner himself!


A domani per il secondo giorno del Pitti Uomo!

(Photos : Naomi Larocque)