Augmented Reality

An Augmented Shopping Experience

Create and customize your shirts from collar to cuffs in real-time, augmented reality
An Augmented Shopping Experience

As part of our ongoing mission to become the North American reference in made-to-measure menswear, Surmesur has revolutionized the retail experience by taking augmented reality further than any retailer has gone before.

Thanks to Google’s Tango technology and our own proprietary Studio software, you can now design your own shirts from collar to cuffs and see the results in an interactive, three-dimensional, augmented-reality environment.

A handheld device gives you the power to examine your garment from any angle, zoom in or out to view every last detail, and, in real time, see the changes you make to your creation.

The experience is now available in all of our stores in Canada and the U.S., and the 3D viewing component has also been integrated into our website for clients who want to shop from home or the office. Welcome to the future! 

Enjoy the video >