François Thériault co-founded Surmesur along with his brother, Vincent, when their world travels revealed the potential to offer a new way for men to shop. “The moment when I saw thousands of possibilities of fabric and options, I knew something amazing could be created,” he says. Since the brothers had always shared a passion for sports and entrepreneurship, it seemed logical to put their interests and heads together to launch Surmesur in a competitive market where they would have to work hard to thrive. “Sports taught us to always push ourselves to meet our goals, whether it’s for a practice, a game or the playoffs,” says Frank. His role within the company also plays to his interests as he looks after supply chain and logistics, overseeing every step of the client experience from fabric sourcing to order processing to final delivery. For Frank, it’s all part and parcel of building the client relationships and customer satisfaction that are the lifeblood of Surmesur.