Pitti Uomo - Surmesur will be there!


Pitti Uomo is the can’t-miss event for any and all gentlemen consumed by a passion for style and elegance.




Twice a year, the dandies of the world descend on Florence, where celebrities and wannabes alike strut their stuff for the cameras, showing off the tastes and trends of the season and the wares of the menswear moguls they represent.



No less an authority than online style mag Parisian Gentleman paints here a suitably magnificent portrait of the event.


Surmesur flies to Florence

Surmesur is on its way to becoming the reference for made-to-measure menswear in North America, thanks to the strength of our product and the extent of our expertise. Add to that the thousands of fabrics and innumerable options we have to choose from, our Style Consultants and Measurement Specialists can dress a man with the best of them.



That’s why we’ve decided to challenge ourselves by taking our place on the world stage of Pitti Uomo. Our mission? To share our knowledge and to learn from the knowledge of others.


Two Surmesurians on a mission

Surmesur has selected two personalities to represent our brand:

Charles Desnoyers, a Surmesur Style Consultant for the past two years, is the go-to stylist in our Montreal store.




A stylish fixture in local celebrity circles, he has made his reputation on the street, attracting the eye of photographers and aficionados of aestheticism. 




His Instragram account says it all.


And here is Chris Taylor, Style Consultant since July 2015. He is a denizen of the fashion show scene.



A menswear model himself, he is first and foremost a talented drummer who lends kit time to both Catalyst and AVision.



You will often find him dressed to his best under the lights and lenses of Toronto’s late-night hot spots. 

Their mission will be to talk about the evolution of the Surmesur brand, its growing reputation, and the menswear revolution it plans to lead.


Stay tuned !